To put it in pop culture terms, have you ever been listening to the radio and realized a song sounds awfully familiar to you? There’s a good chance this new-to-you song is sampled from an old favorite. Whereas copywriting is a marketing tool used to convert readers into paying customers. But it’s important to realize they are two different things.Ĭopyright is a legal term that protects original works of intellectual property. Copyright Vs Copywritingĭue to them being homophones, copyright is often confused with copywriting. Need a copywriter in your life to ensure your website, newsletters, blogs, email marketing, and print materials are working for your business? Reach out and find out how we can take the stress of writing off your plate with effective converting copy. This includes calls to action like: make a purchase, click on a link, make a donation, or schedule a discovery call. Moreover, copywriting’s goal is to motivate readers to take some form of action. To define it at a high level, copywriting is the act of writing persuasive and promotional marketing materials.
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From neighborhood civic association underwriter letters to a yoga studio’s emails offering a free first class, copy is everywhere. The Definition Of CopywritingĪ quick glimpse into your inbox and physical mailbox will give you several examples of copywriting. Furthermore, it requires constant attention to industry standards, research, and fortitude to guide clients to the right messaging for their businesses. But it’s not that simple.īetween understanding what consumers want, Google algorithms, and getting the message across in a way that’s consistent with the brand voice – it’s a science. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting?įor those of us who have turned it into a fulfilling career, copywriting is in its most basic form writing persuasive and converting copy. Did you get through all of Mad Men and still wonder, what do they mean by copy?
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